Mission
We’re not just another haircare brand — we’re here to help you reconnect with yourself.
Founded in 2020, SUISEN is a mindful beauty brand rooted in the philosophy of Zen and Slow Beauty. Our mission is simple: to turn everyday routines into rituals of self-love, where caring for your scalp becomes an act of caring for your whole being.
We believe true beauty begins with balance — not just on the surface, but from within.
That’s why our skincare-infused haircare is designed to nourish your scalp like skincare nourishes your face, using clinically proven ingredients that gently restore, repair, and protect. Because a healthy scalp is the foundation of truly beautiful hair.
But we’re more than just a product.
We are a lifestyle of pause, presence, and purpose.
From our scalp-first shampoos to our zodiac-inspired essential oils and aroma rituals, every SUISEN product is crafted to awaken the senses and restore your energy.
Your bathroom becomes a sanctuary.
Your daily care becomes a ceremony.
And in that quiet moment, you return to yourself.
At SUISEN, we invite you to embrace a new kind of beauty — the kind that feels as good as it looks.
From head to soul. From care to ritual.
In Chinese
- 穗森 (suì sēn)
Meaning of SUISEN.
SUISEN - 穗森
The character “穗” （suì） - is like a ripe harvest field, where the smell of grains fills the air, and nature is generous. Represents the idea of having abundant and healthy hair, like a bunch of mature, full grains, full of life and shine.
The character “森” （sēn）- resonates with the lush forest, symbolizing the potency of nature and life, alluding to the robust repair and nourishing capabilities encapsulated in our product.
"SUISEN" - also known as daffodil(flower), conveys purity and elegance, mirroring our unwavering commitment to the quality of hair care products.
At SUISEN, we firmly believe that hair care transcends mere daily "cleaning" and is, in essence, a skincare ritual. We take hair care to a new level by adding carefully selected skincare ingredients to each bottle. Just like we care for the skin, we aim to provide the gentlest and most effective care for your scalp & hair.
Our products emanate a soothing and relaxing fragrance, enveloping your senses in a revitalizing and pleasurable ambiance throughout daily life.
SUISEN brand represents nature's gifts – daffodils(flowers), cedar tree (forest), natural fragrances, and sunlight. Our amber logo signifies warmth, infusing the brand with the vibrancy of cozy and warmth. Our products reflect a deep appreciation for the beauty of nature, offering you a pure, clean, and unique hair care experience that strengthens the protective power of natural beauty in every strand of hair.
ABOUT US:
SUISEN | Malaysia's 1st Skincare-Infused Haircare Brand
Introducing SUISEN: The Hair Care Revolution
At Suisen, we go beyond traditional haircare to offer a holistic experience that elevates your self-care rituals.
What We Stand For
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Mindful Beauty and Zen Principles
At Suisen, we believe that beauty is about balance, mindfulness, and taking the time to appreciate every step of the self-care journey. Our products reflect this philosophy, encouraging you to slow down, be present, and indulge in routines that foster a sense of peace and well-being.
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Slow Beauty for Lasting Impact
We embrace the Slow Beauty movement, which emphasizes quality over quantity and sustainability over quick fixes. Our formulations are thoughtfully crafted to deliver enduring results, supporting your scalp and hair health in the long term. We’re not just about instant gratification; we’re committed to nurturing beauty that lasts.
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Beauty from Head to Toe, Inside and Out
Suisen promotes holistic beauty that goes beyond the surface. We stand for the idea that true beauty begins within and radiates outward.
The Unique Approach
At SUISEN, we redefine haircare by integrating skincare principles, creating a unique approach that prioritizes scalp health and holistic well-being. Here’s what sets us apart:
1. Skincare-Infused Haircare:
Our formulations are crafted with ingredients typically found in skincare, such as Niacinamide, Hyaluronic Acid, and Hydrolyzed Keratin. This infusion brings advanced skincare benefits to your hair, providing hydration, repair, and nourishment at a level usually reserved for facial skincare. Our approach recognizes the scalp as an extension of your skin, ensuring it receives the same quality care.
2. Rooted in Zen and Slow Beauty:
Inspired by the principles of Zen and Slow Beauty, Suisen encourages a mindful and unhurried beauty routine. We believe in quality over quantity and rituals over routines, focusing on long-term scalp and hair health rather than instant fixes. This approach promotes relaxation, mindfulness, and a deeper connection with yourself, transforming haircare into a ritual of self-love.
3. Beauty from the Inside Out:
We embrace a holistic approach that values beauty from the inside out. Our products are designed to nourish both the scalp and hair, supporting your body’s natural processes and encouraging you to feel beautiful on a deeper level. Suisen’s haircare is not just about external results—it’s about creating a sense of balance, wellness, and confidence that radiates outward.
4. Clean, Effective, and Gentle Formulations:
Suisen products are free from harsh chemicals and are formulated to be gentle yet effective, making them suitable for all hair types, including sensitive scalps. We believe that everyone deserves access to high-quality, clean beauty solutions that don’t compromise on effectiveness. Our commitment to gentle ingredients ensures that you can use Suisen products daily with peace of mind.
5. Empowering Self-Care and Self-Love:
We believe that self-care is more than just a routine—it’s a form of self-expression and an opportunity to reconnect with oneself. Suisen products are designed to turn everyday haircare into an indulgent experience that uplifts your spirit, enhances your confidence, and reminds you of the power of self-love. We encourage you to take time for yourself, indulge in the luxury of self-care, and embrace your unique beauty from head to toe.